Wednesday, February 09, 2011

The Lone Star Beer sign

Once upon a time, there was a giant Lone Star Beer sign in Austin. Back when I was a kid, we would take the bus to the drag (Guadalupe Street) and one of the things one would do while hanging out on the drag was to go kick the sign. It was a ritual, perhaps our secular version of Mecca, and it was something I did for many, many years until one day the sign was torn down. I don't remember any political outrage or any protests from the kick-the-sign group; the sign was simply gone one day and that was it.

I can't help but wonder, if we had the internet and social media back then, could we have saved the sign? Would we have gotten wind of the plans to tear it down and mounted a successful public outcry? Who knows, but I've seen it happen in other cases. I think we could have pulled it off.


  1. Anonymous5:54 AM

    Ah yes the simple joy of the resounding warble seeming to surround you at the base of the icon.

  2. I wonder, if I ever become a millionaire, could I duplicate that exact same style of sign construction out on the extensive acreage I would purchase in the countryside? If I remember correctly, it was two very large iron i-beams that were used for the supports.